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Author: Santa Briscoe

McDonald’s Lose Their BIG MAC Trade Mark Registration

It's Supermac's 1 – 1 McDonald's, but we're not done yet in this burger trade mark case... Most people (other than vegetarians of course) have enjoyed a McDonald’s “Big Mac” or two in their lives. The burger seems to have been around for ever.  You would probably find it surprising therefore that McDonald’s have recently lost their trade mark protection for the words BIG MAC in the European Union. Not only that, McDonald’s lost their trade mark registration because they could not…

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