Stephen Reid, Head of IP, Imperial Brands Plc

SH&P has supported Imperial and its large portfolio of trade marks, spread over more than 200 countries, for almost 30 years. Using SH&P as a one-stop-shop for advice across the globe, Imperial has built up a close working relationship with its attorneys, whose appreciation of the business drivers behind our trade mark portfolio and clearance work enables them to provide pragmatic, commercially-relevant advice on a daily basis. Whether they are liaising with one of our in-house IP attorneys or a brand marketeer, their advice is succinct and easily comprehensible by their audience. This tailored approach, together with their network of trusted international attorneys, allows them to provide timely advice in a cost-conscious manner, and to be able to react to budgetary challenges in a positive and cooperative manner.