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Month: April 2019

Chocolate Wars: Cadbury loses two battles over purple trade mark rights

Chocolate battles won and lost, but the war is not over... If you asked someone to imagine Cadbury chocolate, most people would immediately think of the purple packaging. The iconic purple hue, registered as a trade mark for the shade Pantone 2685C since 1995, has been the confectionery giant’s signature colour for decades. The “Dairy Milk” product is just one example of this. However, despite Cadbury’s established rights in the purple colour variant there has been a long-running “chocolate war”…

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